Capital Flows

Capital Flows

Alpha Reports

The Credit Cycle Is Built on the Consumer—and Will End With Them

From Expansion to Exhaustion: Tracking the Consumer Through the Cycle

Capital Flows's avatar
Capital Flows
Jul 23, 2025
∙ Paid
24
1
1
Share

The Credit Cycle Is Built on the Consumer—and Will End With Them


Consumer Macroeconomic Playbook:

Consumer Macroeconomic Playbook
488KB ∙ PDF file
Download
Download

Macro Breakdown Of WHERE We Are Going:

I laid out my initial words of caution amidst the melt-up we are seeing, and I would encourage you to review them:

A Word Of Caution Amidst The Melt Up

Capital Flows
·
Jul 23
A Word Of Caution Amidst The Melt Up

Big Picture:

Read full story

What I want to zoom in on is the consumer and the specific signals we are seeing. As I noted in the video above, we are seeing a lot more capital and onboarding of consumers into HOOD 0.00%↑:

Keep reading with a 7-day free trial

Subscribe to Capital Flows to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Capital Flows
Market data by Intrinio
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture