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Do you agree that alpha is just undiscovered beta?

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It can be but not always. Alpha can be from a one off idiosyncratic event which wouldn’t really be a beta that you could consistently extract from.

However, to your point, trend following used to be alpha but it’s not really anymore.

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The reason you have 'alpha' is because markets are not efficient pricing mechanisms. This 'undiscovered' beta is like the error term in my opinion.

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author

Yeah again it all comes back to definitions. The terms are tools in my mind as opposed an objective standard.

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